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| UPDATED LOGO The new starburst design is meant to show energy, light, and a feeling of expansion. The idea is to expand people's minds with this event while also expanding their community relationships. |
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| GUERRILLA POSTER A see-through poster than relies on natural light and the light of others to be read during the day and night. The poster is constantly changing with the time of day and variety of placements. This will attract all three of our targets. |
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| WEB TAKEOVER Using popular green/art blogs prior to the event, we will use the white space of the site to create an interactive background. As your mouse moves over the screen, the background color changes and reveals different elements of the starburst design. It also functions as a mysterious link to the website. This is aimed at the Cause Crusaders. |
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| EVENT WEBSITE The entire site is meant to be very fluid and easy to navigate. It allows for social media sharing and the ability for attendees to customize their event wristband in a unique way. This website focuses on attracting the Cause Crusaders and Social Seekers. |
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| ABOUT |
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| PURCHASE 1 |
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| PURCHASE 2 |
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| PURCHASE 3 |
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| PURCHASE 4 WRISTBAND CUSTOMIZER |
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| PURCHASE 5 |
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| CONTACT |
I think everything you've created is really amazing. It is so fluid and coordinated that I feel that I cannot critique much. I love the see-through street sign/poster. The logo, colors and design fits your goals and is present on all your materials. It's simple but gets the message across and you used it in each format uniquely so it serves its purpose. Overall, very well thought out and executed designs.
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