Light Night is broken down into 3 elements:
Fresh Air
On Screen
On Site
Each of the three represent a form of media, a time period surrounding the event, and a selection of which target groups it will mainly focus on.
A breakdown of each touchpoint's deliverables as well as notes of what is being communicated and what will come out these phases is also given.
The five planned executions were chosen due to their necessity for the event. These are five elements of an event that will communicate to the largest audience and also give a great sense of theme and message to Light Night.
