I think you could do a better job of relating back to your design objectives and concept statement. They seem to get lost in the logo because you seem to only focus on the night light idea. You could try to make the concept of connections a little stronger.
For the most part the type is legible. However, it does seem to get lost when it is inside the circles.
I think the ones with the "beam" half circles work better when they are offset.
—list ways the identities support or don’t support the design objectives and concept statement
In your concept statement you talked a lot about energy, and making an impact, and devotion. I think both of your identities have a lot of energy to them and are beautiful designs. I really enjoy the first one because you've taken a circle and given it motion and intrigue. I agree with the comments in class about the title being a little bit trapped. The second one makes me think of fireworks. I love the action that it suggests but it does suggest only a nighttime activity to me, which I think is only part of you concept. One suggestion might be to look at the color palate. I actually love the colors that you've used, but I think they would be a little bit more active and lively if they were more saturated.
—legibility and clarity of type and mark
I don't think there is any problem with the clarity of the word marks
—suggestions for refinement
I think you should play around with the color palate and the word mark placement
I think you could do a better job of relating back to your design objectives and concept statement. They seem to get lost in the logo because you seem to only focus on the night light idea. You could try to make the concept of connections a little stronger.
ReplyDeleteFor the most part the type is legible. However, it does seem to get lost when it is inside the circles.
I think the ones with the "beam" half circles work better when they are offset.
—list ways the identities support or don’t support the design objectives and concept statement
ReplyDeleteIn your concept statement you talked a lot about energy, and making an impact, and devotion. I think both of your identities have a lot of energy to them and are beautiful designs. I really enjoy the first one because you've taken a circle and given it motion and intrigue. I agree with the comments in class about the title being a little bit trapped. The second one makes me think of fireworks. I love the action that it suggests but it does suggest only a nighttime activity to me, which I think is only part of you concept. One suggestion might be to look at the color palate. I actually love the colors that you've used, but I think they would be a little bit more active and lively if they were more saturated.
—legibility and clarity of type and mark
I don't think there is any problem with the clarity of the word marks
—suggestions for refinement
I think you should play around with the color palate and the word mark placement